ELG Business
ELG Business is my little blog for people who want to sell their own handmade products and create a true luxury brand — not just sell occasionally at craft fairs. I wouldn’t call myself a master marketer in terms of marketing techniques, but I have a strong foundation in business values and establishing a brand from those core values.
I’m more of a leadership person, and my business philosophy is to see business as a social activity — a way to find your place in the social world, and to exchange your value (your products) with others’ value (their money.)
I have a free white paper series, as well as blog posts. I do not update that often, just when I have something to say, and I don’t currently sell anything. It’s my way to “pay it forward,” ’cause my teachers were kind enough to pass on their own valuable knowledge.
